Content partner to FACE Coalition

The people and what was at stake

FACE Coalition works with Black entrepreneurs and business leaders, and those stories are the whole point of what they do. Their podcast, The Other Canada, puts those people in the chair and lets them talk about what it actually took. The risk with a show like that is it ends up sounding like a panel. Polite, safe, forgettable.

FACE didn't want a vendor who'd show up, shoot and disappear. They wanted a partner who'd carry the story from one season to the next and treat every guest like the lead in their own film. That's the job we took on.

What we made

We produced Season 4 of The Other Canada, made so it feels like a conversation you got to sit in on. The episode above is Rewrite Your Story with Karlyn Percil.

Season 5 is in production now, and it's bilingual. Same care, two languages, so the show reaches the people FACE actually serves.

We also covered the Melamoon national tour. For each stop we made a behind-the-scenes film, then recaps and founder featurettes that let the people on that stage speak for themselves.

What changed

FACE came back. After Season 4 they brought us Season 5 and the Melamoon tour, so one team now carries their voice across the podcast and their events. We know their guests, their standards and how they want to sound, so when a new story comes up, nobody's starting from zero.