While the talent we see on screen has begun to diversify in film and television, there is still more work to be done to represent diversity both on the screen and behind the camera.
The Black Screen Office (BSO) partnered with Corex Creative for the “My First Break” social media campaign – an opportunity to shine a light on emerging and experienced Black Canadian artists in the screen industries.
Objective
Tasked with leading the creative vision, design and video production for the virtual campaign, the goal was to generate awareness and motivate Black creatives to join the BSO community.
What We Did
Corex Creative focused on maximizing engagement across social channels by sharing stories and illustrating the power of a Black creative getting their first break in the industry through the following:
- Oversaw the creative direction of the “My First Break” social media campaign
- Developed the campaign brand identity and designed creative assets, including logo, social posts and banners
- Interviewed talent to capture their stories for a series of stunning short social clips
The “My First Break” campaign reached wider audiences who were interested in learning about the career paths of the talent and by extension, gained awareness of the BSO community.